Square Enix, in a strategy plan document released today titled ‘Square Enix Reboots, and Awakens’ , signalled a shift in strategy towards ‘aggressively pursuing a multi-platform strategy that includes Nintendo platforms, Playstation, Xbox and PCs’. This is with the intent to ‘build an environment where more customers can enjoy our titles in regards to major franchises and AAA titles including catalog titles’.
The developer also looks to be exploring the same strategy for IOS and Android games by having a PC launch for these as well – which will predictably include quite a few live-service games with in-game purchases, as it seeks to ‘maximize acquisition of new users when launching a title and that of recurring users after starting management of game operation’.
In both cases, the developer is clearly eyeing the PC market which in its own report is ‘a growth market’.
The other area of focus for the publisher also looks to be better co-ordination and integration across various business divisions across countries and have a ‘cross-media strategy capable of approaching new markets’
Square Enix looks to have marked out Final Fantasy, Nier Automata, Octopath Traveller II, Life Is Strange for special focus as it looks to go back into its catalog for remakes. This comes as no surprise looking at how the first and second instalments of the Final Fantasy Remake + Rebirth were received as critical and commercial successes on Playstation.
Update: Square Enix looks to have held on to this strategy over the past year or so, and even the upcoming release calendar, and more importantly, the platforms for the same reflect this. The immediate next launch, is, of course, the big one – the last part of the much-beloved FF7 trilogy, with Revelation planned for Apr 8th next year across PC, PS5, Xbox Series S/X, and Switch 2.
Even Kingdom Hearts 4, tentatively planned for late 2027, Dragon Quest Monsters – The Withered World for Dec this year, Romancing SaGa 3: Destinies United planned for Feb 2027, and FF Resonance planned for Oct this year – all have PC, PS5, Xbox Series S/X, and Switch 2 as release platforms.
This sits counter to the strategy adopted by PlayStation, for example – where it is keeping Ghost of Yotei exclusive to PS5, and no plans to port it to PC.
